1 Content refers to the treatment of the topic logically and analytically. This is the substance, the “what” of the paper; what you had to say about the topic, what you presented in defense of your position, and what your analysis revealed about thought processes and grasp of the material you grappled with. Content also refers to the use of the concepts taught during past classes.
2 Organization is the way your paper is presented, including both the overall organization and the arrangement of sub-parts. These include relevant title and subheadings; introductory material, where needed; connective and transitional links; and what used to be called “rhetoric”: the skillful arrangement of the pieces for maximum persuasive impact on the reader.
3 Mechanics refers to the use of Spelling and Grammar check, the use of Standard English, the basics of sentence structure and punctuation, and effective and sensitive word choice usage.
This assignment must use the following format when submitted:
• FONT size: 12 (Times New Romans ONLY for both headings and body of assignment)
• FONT color: only black
• 1.5 spaced content
• Very important: A MINIMUM OF 4 pages is requested (6 pages maximum)
This team assignment allows you to demonstrate your knowledge of the Marketing Mix strategies, which are essential for successful marketing. As a result, the assignment addresses the critical thinking skills of concept application and strategy formulation, the marketing functional area skills of the Marketing Mix (4Ps), written communication skills, as well as your creativity skills.
By working in a team, you will use the information provided and additional information obtained on your own to create the Marketing Mix strategies of your unique theme park. The market is domestic or global and the theme park is a physical location.
You must apply the concepts learned for the product (chapters 7 and 8), pricing (chapter 9), Place (chapters 10 and 11), and Promotion (chapters 12, 13, and 14) in your textbook.
To help you develop the 4Ps, here are some references: Disneyland Marketing Strategy & Marketing Mix (4Ps)
Walt Disney Company Marketing Mix (4Ps) Analysis
Global Fun: The Internationalization of Theme Parks Marketing 4P Mix Analysis / MBA Resources
Amusement Park Business Plan
Descriiptive Marketing Mix of Walt Disney Company with All 4Ps Covered
How to Make a Marketing Plan for an Adventure Park
Marketing mix of Disneyland Park
Disney Marketing Strategy: How Disney Becomes The Entertainment King?