The following are the Professor instructions for the report.
“The objective of the project is to enhance your ability to analyze global interdependence in the world economy. The best way to accomplish this goal is for different groups to each focus on a specific global industry segment so that collectively we survey a wide variety of product (or service) segments. To this end, we will avoid the temptation of focusing exclusively on familiar consumer industries (iPods, cola) or on issues of strong moral condemnation like the modern slave trade. Instead, we will learn about less familiar industries where the moral issues are many shades of grey, like mining, capital goods (e.g. RFID chips), or specialized components of consumer goods. Familiarize yourself with something unfamiliar! You will not be producing iPhones when you graduate. More than likely you will work for a company providing the kind of product or service that never gets advertised on TV. And very often the best money is made in businesses that fall outside the limelight
The first task is for you to pick an industry from the following list of industries, and then pick the segment you find most interesting. To make sure the project provides the best learning experience for all of us, no two teams will be allowed to work on the same industry.
The following points describe the key steps of your analysis and will also indicate what your final report will look like.
I. Industry Overview
First, provide an overview of the industry showing the various segments of the industry supply chain on a global scale and the role of the specific segment that you are focusing on.
Then, identify the major players in each segment of the industry:
Main countries where each segment’s activity is conducted (for example, in car manufacturing, these would be the top five countries in the world in terms of number of cars produced).
Major firms involved in each segment, by market share or production volume (for example, in oil production, these would be the top five oil producing companies in the world, both government-owned and private).
II. Trade and Investment Rules and Patterns
This is the key part of the project. It has two components:
The “trade and investment regime” for your segment: any special rules and regulations that govern foreign trade and investment. Are there particular barriers or specific international agreements regulating how global business is conducted in your segment? (You could refer to the trade barriers discussed in chapter 4.) For example, in the food industry, governments typically exert strong controls on the safety of the ingredients used for human consumption, and may ban some of them, such as a Genetically Modified Organisms in the European Union.
The patterns of trade and investment in your segment: in the previous part of the project, you have mapped the countries involved in the various segments of the industry. What explains these patterns for your specific segment? In other words, what explains where the segment’s inputs come from, where the segment’s activity tales place, and where the segment’s outputs go to?
For this purpose, use the framework of absolute, comparative, and competitive advantage, but take into account as well the rules and regulations that you have identified under the trade and investment regime, if they seem to affect the patterns you find. For example, in car manufacturing, inputs come from main steel-producing countries (often benefiting from government subsidies) and from countries where other components are made, which can be countries with comparative advantage in labor (for simpler components) or where there are firms with a competitive advantage (for more complex components involving advanced technologies, such as software).
III. Tensions and opportunities of globalization
In this section, you will conclude your analysis with two final aspects of the segment:
Major controversies affecting global trade and investment in the segment. These can be of an economic, social, or environmental nature. For example, in higher education there is concern about the high cost of tuition in private institutions, and in steel manufacturing about production moving to countries with fewer environmental protections, and about government subsidies.
Opportunities arising from globalization: these might involve new trends, opportunities for Suffolk graduates, or winners and losers, among various possibilities.
Long executive summary: In addition, you should write up a summary of your report that should be about 3000 words long (about 1000 words for Part I, 1500 for Part II, and 500 words for Part III). You will therefore be expected to condense a lot of information into a few pages. The 3000 word target excludes tables, graphs, exhibits, appendices, references, and cover page, if any. In other words, tables, graphs and exhibits do not count towards the word limit and thus there is no limit on their use. You are therefore encouraged to convey information in graphical or non-verbal ways. Creativity will go a long way towards helping you express your ideas in a short report!
The paper should have a professional appearance. This means:
No grammar or spelling errors (including foreign names and words).
Tables, graphs and exhibits should have a title and give source of data, and should be referenced in the text of the report.
All references used in the report should be listed in an appendix, in a common format (e.g., MLA).
All pages (except the cover, if you include one) should be numbered, double spaced, with margins of 1 inch (1”) all around, and 12-pitch font.
Sections, paragraphs, and other subdivisions of the report should be clearly marked.”
My team and I have picked the Advertising industry for our final project. I have attached a sample industry report to this order, which may use to see what your work must look like for this assignment. You will ONLY be doing part 3 of this report which will be 500 words long. My team members will be doing the other parts. I have also attached the work my team has done so far on the assignment, which you can use as reference on what and how to write part 3.
Please remember to use clear, concise, well written sentences that mimic a sophomore in University’s writing. Please do not use any references as well. If you have any questions please feel free to ask me anything. Thank you and good luck.